![]() Athleta signed Olympic gymnastics legend Biles to a deal earlier this year, snagging her away from Nike Sales rose 27% from the same quarter in 2019…before the pandemic. The Gap’s sporty Athleta brand is a big hit too. Kanye West is reportedly worth $6.6 billion (Photo by Rich Fury/VF20/Getty Images for Vanity Fair) Rich Fury/VF20/Getty Images for Vanity Fair ![]() Kanye West attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on Februin Beverly Hills, California. This is a brand that people care about and want to wear proudly across their chests,” she said. “Our classic Gap hoodie is having a moment, so much so that we reissued it in a vintage brown for preorder delivering this fall,” she said during the call, adding there are “elevated search levels” for it on Google and that sales for the teen version of the hoodie is widely outpacing adult sizes. There has also been a resurgence of the Gap hoodie, which Syngal said was partly driven by viral TikTok videos. All of this sits in a sweet spot,” she said. “We saw a celebration of American style, of ’90s nostalgia and the resurgence of denim. ![]() And so we’re excited to be out the gate.”īeyond Kanye, Syngal said that the Gap has benefited from solid demand for all of its clothing as consumers “embraced summer with optimism.” ![]() We’ve had 75% of those customers being new to the Gap brand. During a conference call with analysts Thursday evening, Syngal said that “it’s had a great response. Preorders have started in North America, Tokyo and Europe.ĭemand is apparently off the charts. The first piece from that collection, a $200 jacket, will begin shipping to customers this fall. Walmart is coming after Kanye West's Yeezy logo ![]()
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